MultiTrac® Mail Tracking Technology

• Identify and speed up slow mail
• Optimize postal savings
• Coordinate multichannel marketing campaigns
• Balance logistics and postage for most cost-effective delivery
• Demonstrate 100% delivery efforts for compliance mailings
• Track remittances to manage cash flow and reduce costs

But SourceLink’s mail tracking services go beyond the technology – our postal expertise, our years of experience, and our strong, long-standing relationship with the USPS give us the unique ability to quickly solve delivery problems.

MultiTrac Essentials

Here’s a snapshot of MultiTrac mail-tracking technology and SourceLink expertise at work for you:

• Tracking billions of pieces of mail since 2001 allows us to align the mail stream with historical delivery patterns
• Hourly USPS Confirm Scans feed MultiTrac system
• SourceLink’s proprietary early warning alert identifies potential delivery problems
• Monitor it all via MutiTrac’s web-based, real time PlanetTrac™ reporting that details the postal delivery status (date and time) of your mailings by State, NDC, SCF and City/Zip.
• Strong USPS relationship enables quick problem resolution

Ask SourceLink for a detailed demo presentation to see the whole process and the detailed reporting as mail is tracked from entry point to delivery.

Critical On-Time Delivery

MultiTrac was developed to help our clients get assurance of critical on-time delivery of time-sensitive mail – communications about sales, events and time-limited offers. MultiTrac reporting provides full query capabilities, so SourceLink and our clients can search for tracking information down to the individual recipient’s name and location. If there’s a delivery problem, we’re alerted by email – and we go into action to identify delays by showing the USPS your mail piece via online PDF sharing – so it’s easy to locate on the mail center floor – and then quickly resolve the delivery problem.

Logistics and Postal Savings

Building on our eight-year track record of success for retailers, health care and other organizations, SourceLink offers expanded applications of our patented technology to include postal savings analysis, best-in-class data processing, logistics and postal entry-point optimization. SourceLink works with the nation’s largest logistics providers, ensuring that your postal savings will always outweigh your postal costs. What’s this mean for you? More timely delivery. Logistics and postage savings. And significant ROI potential for your marketing communications.

Multichannel Coordination

Being able to determine the exact in-home date of your mail adds power to your multichannel communications. Coordinating the timing – same day delivery – of postal mail with email drives more Web traffic, boosts on-line traffic and conversions, and increases in-store visits and sales. MultiTrac also allows coordination and timing between mail, email and telemarketing channels for integrated campaigns. With our Etrac™ email platform and our TeleTrac™ telemarketing call center reporting, you can more effectively coordinate all communication channels – email, mail, online and offline. Use MultiTrac intelligence to get that perfect timing and relevance to increase response and improve ROI.

Call Center Coordination

SourceLink uses MultiTrac historical delivery patterns to predict accurate in-home dates across the country. These predictions allow for accurate call center volume estimates and cost-effective staffing. And using our TeleTrac™ telemarketing call center reporting, you can see telemarketing reporting within one central MultiTrac portal.

MultiTrac Reporting

During the entire campaign, you can access our web-based, real time PlanetTrac™ reporting to graphically see progress as we track the mail across the country. With detailed reporting and full query capability, SourceLink reports every scan and resulting estimated in-home delivery dates. MultiTrac offers detailed reporting functionality – tracking by State, NDC, SCF, Mail Entry location, presort levels, and more – which can be viewed graphically as easy-to-understand graphs and charts.

Inbound Remittance Tracking

For any business or utility that wants to know if the check really is in the mail, MultiTrac allows tracking of return mail. The significant benefits for your business are…

• Same-day notification of all customers who have mailed payments
• More accurate cash flow management
• Reduced costs of late notices, re-mails and reminder calls
• Optimally staffed call centers
• Enhanced customer insight by understanding payment patterns