There’s no customer like a former customer
Just like our renewal programs, SourceLink’s former borrower programs take the burden away from the branches, but allow the branches a say in the former borrowers chosen for an offer. At the same time, our experience and knowledge will guide you in making selects to maximize response and minimize wasted mail.
Here’s how our former borrower programs work:
- Allows branches to choose former borrowers to mail new offers
- Or, corporate marketing can centralize former borrower selects
- Eliminates branches from manual production (printing, labels, writing, assembly, mailing, etc.)
- Performs automatic mail tracking to verify delivery before branch follow-up
- Reduces postage costs
- Enables consistent, frequent former borrower mailings
- Uses proven direct mail – live checks and pre-approved offers – to drive former borrower loans
- Ensures timely in-home delivery
SourceLink Former Borrower Loan Program Benefits
What are the advantages in partnering with SourceLink to bring back former customers?
- Immediate postal savings
- Saves branch personnel time, allows employees to concentrate on personal service
- Allows branch involvement and local customization but maintains centralized control for professional design, production and mailing
- Automated ongoing programs
- Branches can choose recipients and loan amounts
- MultiTrac® mail tracking confirms delivery for timely branch follow-up
- No wasted office supplies