Drive the best prospects to your events
As a developer, you know properties. To sell those properties faster, try SourceLink Realty Prospector – a powerful mix of data, proprietary processes and market expertise that drives beyond simple demographics and guesswork to get your message to the most qualified prospects for attending your events and converting to sales.
Whether you’re selling land only, building on land, or selling completed construction, SourceLink provides targeted lists, mail and email programs, mail tracking, fulfillment management, database services and response analysis – all to find the right prospect for your unique development.
Realty Prospector: A Proven Process
You may be selling just land parcels. Or you may be developing land and planning to build in one to two years. Or you may be selling already completed construction. Each development has a unique audience with differing price points, amenities, lifestyles and geographic features.
No matter the audience, we’ll find them through our proven Realty Prospector direct marketing process:
- Create prospect database
- Use SMART Modeling® to select prospects
- Send multichannel, personalized direct response communications
- Multichannel marketing coordination with MultiTrac™
- Online and telemarketing response management
- Customized Visit Invitation and Welcome Package
- Personalized property visit and conversion
- Continual measurement, analysis and refinement
That’s just a brief sketch of our proven Realty Prospector process for delivering improved ROI for real estate marketing.
Unique Tools for Improved ROI
Two unique tools set SourceLink apart for real estate marketing success. The SourceLink National Consumer File contains over 170 million records, with 76 million property records, and over 500 demographic, psychographic and lifestyle data elements. SourceLink’s MultiTrac mail tracking technology provides best-in-class accuracy in predicting in-home mail dates. Now you can more effectively staff your call center to field reservations or inquiries, and coordinate with other media to drive event attendance.