Acquire and retain retail customers
Tap into your most profitable customers and prospects – multichannel buyers – for higher response rates and ROI. Let SourceLink put 25 years of retail direct marketing, marketing analytics and mail tracking experience to work for…
- multichannel communications
- new store mailings
- data processing and database programs
- time-critical event mail tracking
- response analysis
Start with Your Data
What kind of data? SourceLink’s National Consumer File for new store openings… enhanced demographic and psychographic data for your customer profiles…market performance analysis…profiling and modeling…ROI reporting. Complex customer file segmentation.
SourceLink’s database specialists and data management and processing experts put data to work for driving event attendance, acquiring new customers, retaining profitable ones – and improving marketing ROI.
Track and Coordinate Communication Channels
SourceLink’s patented MultiTrac® technology provides best-in-class accuracy in predicting in-home mail dates, allowing us to identify and expedite slow mail and coordinate your multichannel marketing campaigns. MultiTrac technology tracks your direct mail and coordinates timing of your email and telemarketing – and that means results for your business:
- Higher response rates
- More sales event attendance
- Increased customer spending
And you can track it all via MultiTrac’s web-based, real-time reporting.
Balance Logistics with Postage for Savings
MultiTrac also provides a huge advantage in helping you make sure your logistics costs don’t exceed your postal savings. On the other hand, we combine MultiTrac’s historical data and our postal expertise to identify slow moving mail centers and let you know when additional logistics are needed to make an important mail date.