SourceLink brings decades of experience, nationwide financial marketing experts, and innovative direct marketing programs to drive results for your retail banking networks.

From acquisition solutions – our proprietary Account Generator System^®, SMART™ database modeling, prospect databases and response analysis – to customer retention programs and critical document management, you’ll find solutions to grow your customer base, increase customer value, and retain your most profitable customers.

Increase Market Share with Account Generator System.^®

This isn’t your father’s retail bank prospecting tool. Take a closer look at a proven system for growing new account openings. Project account openings by branch. Accurately forecast acquisition costs. Welcome an ongoing stream of new, loyal customers. And then tally up your new deposit totals.

SourceLink and our Account Generator System will show you how, where and when to reach your future customers. For 15 years, we have helped more than 260 financial institutions increase business an average of 40%.

Let us know how we can help you.

Precision Cross-Sell with CrossLINK.

CrossLINK^® offers you an end-to-end cross-sell solution that includes modeling, data, variable print, mail services and response analysis. A powerful modeling tool with predefined segmentation identifies the best product cross-sell for each customer segment. Combined with accuLINK™ , scoring to the household level enables event triggers to drive your cross-sell programs.

Once your segments and households are defined, CrossLINK provides an automated system of production, mailing and response analysis that increases response rates, boosts customer profitability and creates loyalty.

Let us know how we can help you.

Tap the Consumer Loan Market with Our Qualifier Loan Program.

It takes competitive advantage to drive loan volume – and that’s what our Qualifier Loan Program offers your retail banking network.

Without overburdening your existing resources, SourceLink works directly with your lending team and the credit bureau to develop customer screening criteria. Our experience lets you avoid pitfalls and unbalanced credit selections. We manage all the data and use it to drive a highly effective offer and mailer that has been proven to set itself apart from all the credit clutter and draw solid response.

For the duration of the program, SourceLink acts as a liaison to ensure that internal marketing, sales and underwriting remain part of a coordinated and successful effort.

What kind of results can you expect?

• The offer truly satisfies your customers
• Response is increased because this offer stands out among the credit mail clutter
• The program operates within FCRA guidelines – so you can present firm credit extensions and still allow for denials to mange risk

Let us know how we can help you.