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According to the Advertising Media Internet Center’s conservative estimate, the American consumer is exposed to 245 advertising messages each day. Most of those exposures are “tuned out” – but transactional statements have the consumers’ attention. It’s critical that the utilities take advantage of this opportunity to leverage their customers’ attention to build more profitable relationships.

Statement Redesign

Redesign statements to improve operations and customer experience

Your billing statement is the foundation of your customer communications management program. Take some time to redesign statements to improve both customer communications and operations.

SourceLink Know-How

SourceLink knows statements better than anyone. We’re a statement processing powerhouse – in just one of our locations we process 20 to 40 million statements each month. In fact, we’re the U.S. government’s largest variable data printer and one of the largest transactional document outsourcing providers in the nation. The point being: by processing as many statements as we do, we know what works and what doesn’t – with both machines and people.

Watch Video Now

Take the first step and ask for our free utility bill design assessment – click the button to watch our new video and see how we can help your company.

Operational Efficiencies and Customer Experience

In the past, the main focus in improving the billing experience was operational – increasing statement clarity for the customer, resulting in improved payment cycle timing and cash management for the utility. Today, the focus is on making a difference in the customer experience. SoucreLink will redesign your statement to improve both operational efficiency and customer experience.

Cost Control

Improving the billing experience at every customer touch-point also helps control important costs by…

  • encouraging timely payment
  • facilitating web-based customer service
  • providing first-call resolution of questions and problems

Big Opportunity

Elevating this billing experience to the standards of other customer-focused industries is the first critical step for utilities to shift from a product-centered business model to a customer-centric model. And utilities have the same advantage that banks and credit card companies have: 95% of transactional documents are opened and read each month – far more than any other type of direct response communication.


Utilities customer communication management
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