Realize postal savings and achieve better response
As the single largest outlay in your direct mail expenditures, postal costs drain your resources – and often needlessly. SourceLink’s expertise at postal optimization can help you free marketing dollars. Our postal expertise – from data processing…to mail piece design…to logistics…can produce significant postal savings and discounts without sacrificing response.
Postal Optimization Benefits Point to Improved ROI
It’s a given that postal rates will continue to climb, and postal savings are a major benefit of postal optimization. But savings are not the only advantage — just look at all the additional benefits…
- Reduced postal rates
- Realized postal discounts through logistics
- Improved targeting through marketing analytics
- Eliminated waste
- Full IM™ barcode compliance
- Improved profitability of mail campaigns
SourceLink’s Postal Optimization Delivers More
Many direct marketers provide basic postal optimization services of one kind or another, but SourceLink offers years of experience with the USPS, best-in-class data management and superior mail sortation methodology – all to help you reduce postal costs and improve your marketing ROI.
Data Processing. SourceLink uses industry-designed software to perform Address Hygiene and Standardization, NCOA, Merge/Purge, Postal Presort (First Class, Standard, Package Services and Periodicals) and Custom File Outputs. We also use proprietary software to perform specialized data splits, zip radius calculations, data appending, specialized barcode creation, logistics optimization and web-based mail tracking.
Superior Mail Sortation Determines Lowest Rates. Our expanded service combines patented MultiTrac™ technology with postal savings analysis, superior mail sortation methodology and postal entry-point optimization to help our clients achieve significant postal savings. Our mail sortation methodology achieves desired in-home dates with the best possible postal savings.
Intelligent Mail Barcoding Qualifies for Discounts. SourceLink has been approved for full-service Intelligent Mail® barcoding (IMb) – which means we are certified to print all required barcodes on pallets, trays and individual pieces, and we are approved to submit electronic documentation and create online appointments within the FAST® system. All participating clients can receive all the benefits of full-service IM™ barcoding for their campaigns.
Logistics Deliver Discounts. Using our patented MultiTrac technology, we optimally determine if a drop should be done at an SCF, NDC or both within any region — but we will not deliver to any locations that do not provide additional savings to our clients.