Print-on-demand solutions to make your marketing on-demand
Personalized communications…insight from predictive modeling…unique consumer data…leading-edge variable data printing technology… vertical market expertise…data, tracking and performance analysis…easy, web-based interface. It all adds up to an end-to-end marketing solution that allows corporate control, local participation and customization, and personalized relevant messages and offers to customers.
Direct Marketing Strategy
SourceLink develops marketing programs in true collaboration with our clients – first and foremost, we ground programs in sound strategic planning with well-defined client objectives and agreed-upon success metrics.
SourceLink National Consumer File
Enhance marketing on-demand solutions with SourceLink’s unique consumer data. Our National Consumer File contains over 170 million records and more than 500 demographic, psychographic and lifestyle data elements to fuel your prospecting efforts and expand your customer insight.
SMART Modeling®
From the local manager’s perspective, customer behavior is unique to his city. SourceLink upends the traditional national or regional model approach with our proven predictive modeling system – SMART Modeling. Our unique modeling approach analyzes each location and identifies predictors critical to relevant messages and timely offers that drive higher response rates and improve marketing ROI.
SourceLink Direct®
Right from your desktop, build more effective distributed marketing campaigns that company-owned locations, franchisees, dealerships and agents can customize from their own local desktops. SourceLink Direct offers administrative control for the corporate marketer, easy operation for the local user – and more productivity for everyone.
Multichannel Marketing
Our patented MultiTrac® mail tracking technology provides 98% accuracy in predicting in-home mail dates and enables effective timing of multichannel marketing. Coordinate and integrate your direct mail with email, online, multimedia, social media – all your customer communications channels.