Take control of your brand and marketing
When it comes to your brand, SourceLink Direct brings your graphic standards manual to life. The desktop system creates a platform for brand consistency in messaging and imagery – plus variable data, variable images and legal compliance. By creating templates, you effectively manage local options and yet still provide flexibility for your local franchisees, dealers or agents.
Give Local Users a Tool That’s Easy to Use
At the local level, SourceLink Direct’s user-friendly online ordering system puts corporate campaigns at the users’ fingertips. No more long corporate or legal approvals. Clear guidelines for what the local user can and cannot customize. Easy-to-build store and account profiles provide local data points – store locations, maps, local phone numbers, digitized signatures and more.
What Makes It Work for Your Marketing Challenge
- Creative Asset Library and Repository – a comprehensive, database-driven library of creative executions provides flexibility to address a variety of marketing challenges
- Multisource Database and List Capabilities – a limitless variety of targeted list sources and segmentation choices
- Advanced Tools – get real-time counts and make quantity and price choices using any number of built-in system calculators
- Flexible, Real-Time Reporting – vast reporting flexibility to structure reports, summary screens and output feeds based on marketing requirements
- Library – ready-to-go marketing campaigns, including postcards, brochures, self-mailers, invitations and more
- Target Market – regional to single store, just select the target region using pre-configured “zone map” or defined territories
Increase Effectiveness through Relevant Messaging
Beyond personalization, SourceLink Direct allows you to use variable data – gender, age, lifestyle demographics, presence of children, transaction data and more – to drive relevant messaging. Relevance not only improves the customer experience, but also proves to be what increases response. According to several industry studies, relevant campaigns at least triple response over simple personalization.
Coordinate Local Direct Mail with National Media
SourceLink Direct creates the opportunity to coordinate local traffic-driving direct marketing with your national print and broadcast messaging. Your media dollars work harder when you synchronize messaging across all channels to create consistent impressions and higher awareness. Over and above creating a better brand experience for your customers and prospects, you’ll drive higher response for increased marketing ROI.