Annual Enrollment Periods (AEP) Marketing
AEP is such a crucial time for MA plans that it is essential you are ready to rock come October 1. That includes all forms of marketing, from the pre-heat education communications before enrollment starts, to having a "Plan B" in place in case the lead volume isn’t as high as needed to hit sales goals. This is tough to do with all the other items marketers have on their plate. That is where SourceLink can be your strategic partner.
We are different because we understand the pain points and know how to work through them. We work with you for all assets of the planning, execution, reporting and strategy for next year based on previous year’s results. How does that help you? It gives you a partnership that understands you, your market and helps you succeed in lead generation and branding.
Data is key to any marketing campaign, and for SourceLink, it is why we stand out from others. We have analysts on staff that are experts in finding the best prospects for your message – both via direct mail and digitally. We use highly effective profiling and modeling tools to ensure your budget is spent only on those most likely to respond. Your cost-per-lead goes down and your new member acquisition goes up. No more “spray and pray” where mail is sent to all eligibles in a service area. This is targeted, smart marketing that will save you dollars and increase leads.