How Often Should You Run a Digital Marketing Campaign?

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How Often Should You Run a Digital Marketing Campaign?

We are often asked: “”How often should I run a digital marketing campaign?” and “How long should a digital campaign run?” Rather than give you some sort of generic advice like “Well, it depends on your business objectives and your industry…” I actually have a very specific answer...

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Matrix Approach to Prospect Selection

Matrix Approach to Prospect Selection

let’s say a store has been in business for over 10 years. They have conducted a number of surveys and collected a lot of information regarding their consumers.  They want to offer a new promotion to boost sales. Instead of offering the promotion to any person walking by, the store uses its existing consumer behavior data to build a model to predict how likely a person is to respond. When customers with the highest scores are identified, the store finds that all of the high score customers didn’t spend the same amount of money during a store visit. How do you find only the best customers?...

8 Ways Secure Destruction can Save you Time and Money

8 Ways Secure Destruction can Save you Time and Money

Dealing with returned mail is a pain. You have to take back the mail, figure out why it was returned, update your database, shred the mail, and get a corrected address for future mailings. Believe it or not, as much of a headache as it is to us, it is a time and money sink for the USPS, too! That’s why they developed the “Secure Destruction” initiative, which is a pretty great program where they destroy the mail for you, and save you some time and money. Here are eight ways this program can save you time and money...

Your "Plan B" for AEP

Your "Plan B" for AEP

The holidays are coming up and as usual, they are a big time of year for planning. Questions are being answered: "How much Halloween candy do I buy?" "Which wine goes best with turkey?" and the all-important: "White or colored tree lights?" Decisions. Decisions. 

But one thing that is a constant is having a backup plan – your Plan B.