Highlights of the DMA Response Report - Direct Marketing Strategies and Tips

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Highlights of the DMA Response Report - Direct Marketing Strategies and Tips

The Direct Marketing Association’s (DMA) most recent annual response rate report, which serves as a benchmarking tool for marketers, shows that the number of marketers relying on a single channel continues to drop, from 35% in 2015 to 27% in 2016. The report is based on an online survey and delivers data on performance across multiple marketing channels: email, direct mail, paid search, internet display ads, social media ads and mobile marketing...

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Marketing Metrics and Media Models to Optimize Your Strategic Plan and the ROI of Digital Onboarding

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Marketing Metrics and Media Models to Optimize Your Strategic Plan and the ROI of Digital Onboarding

A lot of banks are using last touch attribution, which biases marketing channels that are used in search for information such as call center or paid search.  The presenters believe in approaches that give some credit to all channels.  They installed an interaction model to track the media mix effectiveness of three products at a community bank and here’s what they concluded...

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Five Rookie Mistakes That Can Cost Mailers Big Time

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Five Rookie Mistakes That Can Cost Mailers Big Time

With so many mail discounts available, your opportunity to save can make a real impact on the bottom line. But, if you don’t pay attention to the details, you might risk increased costs or worse, designing pieces that simply aren’t mailable. Here are some handy reminders...

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