Adding Augmented Reality and Virtual Reality to Direct Mail

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Adding Augmented Reality and Virtual Reality to Direct Mail

At this year’s USPS Postal Forum, there was much buzz about marrying the print and digital worlds. The Forum provided clear and practical ways to combine these channels to give customers the ultimate way to experience a message. While the technology in some cases still has room for improvement, the ideas for incorporating a digital experience into mail programs are certainly plentiful.

Here are some examples...

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