3 Strategies for Reaching Millennials in Marketing

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3 Strategies for Reaching Millennials in Marketing

Millennials are a tough nut to crack, but with the right tactics, are one of the most receptive generations to the right sort of communications and engagement. Here are three tips in breaking through the noise to reach this often hard to corner generation... 

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Can You Predict Personality In Marketing?

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Can You Predict Personality In Marketing?

The ability to predict someone’s personality presents a clear opportunity for highly targeted advertising, enabling marketers to segment audiences according to personality type rather than by age or gender, which can often be unreliable. Can you actually "predict" personality?...

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Linking Mobile and Digital Technology to Print

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Linking Mobile and Digital Technology to Print

In an age where the consumer is inundated with email and constantly glued to mobile devices, cutting through the clutter with direct mail and dimensional mailings has once again gained significant traction. The trick is connecting the online to the offline world, and gaining share of scree, especially with younger consumers. Here are two ways to bridge he gap between the online and the offline world... 

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