Five Rookie Mistakes That Can Cost Mailers Big Time

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Five Rookie Mistakes That Can Cost Mailers Big Time

With so many mail discounts available, your opportunity to save can make a real impact on the bottom line. But, if you don’t pay attention to the details, you might risk increased costs or worse, designing pieces that simply aren’t mailable. Here are some handy reminders...

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Getting Started with Digital Marketing

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Getting Started with Digital Marketing

When running an online marketing campaign to promote traffic to your offer, it is important to follow a standardized workflow from discovery to analysis, in a complete and thoughtful manner. Here are some tips to get you started in thinking about a results-driven digital marketing strategy... 

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Building an AEP Plan Based on Predictive Modeling

Building an AEP Plan Based on Predictive Modeling

As a marketer you can use the response model scores to develop an AEP mail circulation plan based on budget, cost per lead and cost per new member goals, we well as by county, business rules, network and competitive environment, etc. Here's how...