Informed Delivery for Mailers – Five Things We Learned

Informed Delivery for Mailers – Five Things We Learned

One of the newer technologies the United States Postal Services has rolled out is Informed Delivery. It can help mailers increase their marketing campaign reach through a synchronized physical and digital touchpoint. We tested Informed Delivery and here are a few things we learned.

Neuromarketing at the Financial Brand

Neuromarketing at the Financial Brand

Consumers like to believe they make very logical purchase decisions.  In reality, 95% of purchase decisions take place in the subconscious mind. (Gerald Zaltman, How Consumers Think). Therefore, as marketers, if we understand how to reach our consumers on the subconscious level and employ these insights into our marketing campaigns just imagine the results.

Story Telling and Branding: Like Peanut Butter and Jelly

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Story Telling and Branding: Like Peanut Butter and Jelly

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their teachers in anticipation of a great story. In reality, story time is much more than just a children’s event.  Any good marketer, business owner or salesperson, should have a compelling story to tell about their company.

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The Best Prospects are Right Under Your Nose

The Best Prospects are Right Under Your Nose

A southern idiom is “if it were a snake it would have bit you.” This idiom is often used when searching in a general area for an object only to find it a few feet away.  Many times I’ve recalled this saying when reviewing data from financial institutions.  Just like the snake in the grass watching for prey, the best prospects are right there within the existing customers.