The Best Prospects are Right Under Your Nose

The Best Prospects are Right Under Your Nose

A southern idiom is “if it were a snake it would have bit you.” This idiom is often used when searching in a general area for an object only to find it a few feet away.  Many times I’ve recalled this saying when reviewing data from financial institutions.  Just like the snake in the grass watching for prey, the best prospects are right there within the existing customers.

3 Strategies for Reaching Millennials in Marketing

3 Strategies for Reaching Millennials in Marketing

Millennials are a tough nut to crack, but with the right tactics, are one of the most receptive generations to the right sort of communications and engagement. Here are three tips in breaking through the noise to reach this often hard to corner generation... 

Artificial Intelligence – More Than The Rise Of The Machines

Artificial Intelligence – More Than The Rise Of The Machines

When you think of “Artificial Intelligence,” do you think of The Terminator, or does “cutting edge technology and processes meant to gain significant business insight into your increasing amounts of data” come to mind?  We are going to focus on the latter in this post…

Can You Predict Personality In Marketing?

Can You Predict Personality In Marketing?

The ability to predict someone’s personality presents a clear opportunity for highly targeted advertising, enabling marketers to segment audiences according to personality type rather than by age or gender, which can often be unreliable. Can you actually "predict" personality?...