Adding Augmented Reality and Virtual Reality to Direct Mail

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Adding Augmented Reality and Virtual Reality to Direct Mail

At this year’s USPS Postal Forum, there was much buzz about marrying the print and digital worlds. The Forum provided clear and practical ways to combine these channels to give customers the ultimate way to experience a message. While the technology in some cases still has room for improvement, the ideas for incorporating a digital experience into mail programs are certainly plentiful.

Here are some examples...

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Highlights of the DMA Response Report - Direct Marketing Strategies and Tips

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Highlights of the DMA Response Report - Direct Marketing Strategies and Tips

The Direct Marketing Association’s (DMA) most recent annual response rate report, which serves as a benchmarking tool for marketers, shows that the number of marketers relying on a single channel continues to drop, from 35% in 2015 to 27% in 2016. The report is based on an online survey and delivers data on performance across multiple marketing channels: email, direct mail, paid search, internet display ads, social media ads and mobile marketing...

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