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All the Cool Kids are Doing it. Statements that is

Valerie Metzker, Sep 22, 2014

I’m a big fan of “if it’s not broken, don’t fix it.” But sometimes doing the same thing as a force of habit is short sighted. Take your statements, for example. They do their thing each month. There are no issues. They are moving in the background, no attention needed. Awesome. One less thing to focus on. But, if you are still producing the old black and white, courier typewriter font with no real marketing messaging, you need to re-focus. Here’s why...

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The Marketing Ecosystem – A Rainforest for Marketing ROI

Matt Haskell, Sep 19, 2014

From the flowers pollinated only by moths with specially evolved apparatuses - to the great apes reliant on the food chain down to the smallest beetle – the rainforest is a hub of interdependency. You should view your marketing as an ecosystem, as well. What do I mean by an ecosystem?

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U2’s Life Event and Apple’s Affinity Marketing

Steve Streibel, Sep 16, 2014

Was the U2 and Apple album release last week a perfect example of marketing affinity?

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Airplane Food and 7 Ways to Increase Member Retention

Rick Berman, Sep 15, 2014

From The Loyalty Effect by Fred Reichheld, here’s a shocking stat that makes a lot of sense: “Across a range of industries, the average of a 5% improvement in customer retention will yield a 25 to 100% increase in profitability.” So what can healthcare companies do to keep members loyal?...

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