2019 Proposed USPS Postal Rates

2019 Proposed USPS Postal Rates

The USPS just submitted the proposed prices for 2019 to the Postal Regulatory Commission for approval…

Your AEP "Plan B"

Your AEP "Plan B"

The holidays are coming up and as usual, it is a big time of year for planning. Questions are being answered: "How much Halloween candy do I buy?" "Which wine goes best with turkey?"…

Six Questions You Need to be Asking Before AEP Begins

Six Questions You Need to be Asking Before AEP Begins

Oh wow! How is it possible that AEP starts in less than a month! Time sure does fly and I am sure you are finalizing all your marketing plans for generating leads and executing your ANOC mailings….

Informed Delivery for Mailers – Five Things We Learned

Informed Delivery for Mailers – Five Things We Learned

One of the newer technologies the United States Postal Services has rolled out is Informed Delivery. It can help mailers increase their marketing campaign reach through a synchronized physical and digital touchpoint. We tested Informed Delivery and here are a few things we learned.

Neuromarketing at the Financial Brand

Neuromarketing at the Financial Brand

Consumers like to believe they make very logical purchase decisions.  In reality, 95% of purchase decisions take place in the subconscious mind. (Gerald Zaltman, How Consumers Think). Therefore, as marketers, if we understand how to reach our consumers on the subconscious level and employ these insights into our marketing campaigns just imagine the results.

Story Telling and Branding: Like Peanut Butter and Jelly

Story Telling and Branding: Like Peanut Butter and Jelly

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their teachers in anticipation of a great story. In reality, story time is much more than just a children’s event.  Any good marketer, business owner or salesperson, should have a compelling story to tell about their company.