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Not Dead Yet: Direct Mail Outperforms Digital Channels by 600%

Chris Hamlin, Aug 17, 2015

In its 2015 Response Rate report, the Direct Marketing Association (DMA) found that the overall response from direct mail has actually increased slightly in recent years. Here are the findings...

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Taking a Better Picture of the Customer Experience

Steve Streibel, Aug 14, 2015

What makes for a great customer experience in banking?

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Seven Tips for Medicare Marketing Success and Member Retention

Rick Berman, Aug 11, 2015

Every year, Medicare marketers have a small window to acquire new members and a full year focused on retaining them! For an average plan of 25,000 members, 8% voluntarily disenroll every year. Even if those 2,000 lost members could be replaced immediately, the marketing cost to replace them would be $1.6 million and the revenue at risk could be as much as $24 million per year! With so much energy focused on AEP efforts each year, how much focus are you putting on retention? Here are 7 tips for successful member retention year-round...

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How Simple Survey Data Makes Your Marketing Smarter

Matt Haskell, Aug 10, 2015

One of my favorite bands, Baltimore’s Beach House, have a new album right around the corner, and prior to release, have a very intriguing way of releasing their new singles from the album. I bring this up in a marketing blog for a reason...

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