Oh wow! How is it possible that AEP starts in less than a month! Time sure does fly and I am sure you are finalizing all your marketing plans for generating leads and executing your ANOC mailings….
Most companies for the Medicare Annual Enrollment Period (AEP) focus marketing efforts on just those who are turning age 65 or older. But there is a very influential segment that shouldn’t be ignored.
One of the newer technologies the United States Postal Services has rolled out is Informed Delivery. It can help mailers increase their marketing campaign reach through a synchronized physical and digital touchpoint. We tested Informed Delivery and here are a few things we learned.
Consumers like to believe they make very logical purchase decisions. In reality, 95% of purchase decisions take place in the subconscious mind. (Gerald Zaltman, How Consumers Think). Therefore, as marketers, if we understand how to reach our consumers on the subconscious level and employ these insights into our marketing campaigns just imagine the results.
When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their teachers in anticipation of a great story. In reality, story time is much more than just a children’s event. Any good marketer, business owner or salesperson, should have a compelling story to tell about their company.
To capitalize on the current Home Equity lending opportunity and sell equity credit products to customers and prospects during this rising market, there are several critical strategies that can maximize equity credit balances at the lowest possible costs...
A southern idiom is “if it were a snake it would have bit you.” This idiom is often used when searching in a general area for an object only to find it a few feet away. Many times I’ve recalled this saying when reviewing data from financial institutions. Just like the snake in the grass watching for prey, the best prospects are right there within the existing customers.
What are the 2018 Postage Rates?...