Our Blog

Five Tips "Weird Al" Taught Us About Content and Social Media Marketing

Matt Haskell, Jul 24, 2014

"Weird Al" Yankovic scored his first #1 album in his 30-year career this week. How did a song-spoofing middle-aged nerd (sorry, Al) launch to the top of the Billboard charts?

Read More

Explaining Direct Marketing to my Eleven Year-Old and Tips you Might be Missing

Matt Haskell, Jul 21, 2014

The other day I was walking around with my son, who is eleven if you didn’t catch that from the title, and he asked me the simple question “What do you do all day at work?” Granted he’s accompanied me to work, but he was a little too caught up tracing pictures of Pokémon to pay much attention to my day-to-day. So as I started to explain to him the logic around direct marketing, I realized how many companies are missing these simple truisms of effective marketing...

Read More

The Future of Mail - Three Great (Practical) Ways to use Augmented Reality

Matt Haskell, Jul 02, 2014

August 1 will mark the launch of the USPS Emerging Technology Promotion (registration began June 15 and goes through September 30)– and another chance for the Postal Service to encourage the integration of direct and digital...

Read More

Four Tips for Successful Customer Acquisition

Chris Hamlin, Jun 20, 2014

It’s impossible to overestimate the importance of having an effective customer acquisition program in place. Here are four tips to kick your retail customer acquisition efforts into overdrive...

Read More