A southern idiom is “if it were a snake it would have bit you.” This idiom is often used when searching in a general area for an object only to find it a few feet away. Many times I’ve recalled this saying when reviewing data from financial institutions. Just like the snake in the grass watching for prey, the best prospects are right there within the existing customers.
You want the emails sent to a prospect list to be as engaging as possible. Easier said than done, especially if the list wasn’t organically grown in the first place and most likely derived from an append or a variety of other ways to source an email list. So what are you to do?
The latest rage taking over the nation is a mobile app called Pokémon Go. If you don’t already know about it, here’s the gist: the app uses geolocation and a form of augmented reality to help users “find” Pokémon characters in the real world. Say I am using the app walking on Main Street downtown, my phone would buzz, and I could use my camera to find and “capture” a Pokémon creature. Despite how terribly unhip I sound to my teenage son describing this, there are definitely some lessons marketers can learn from this phenomenon...
Last week, House Oversight and Government Reform Committee Chairman Jason Chaffetz (R-UT), Ranking Member Elijah E. Cummings (D-MD), Reps. Mark Meadows (R-NC), Gerry Connolly (D-VA), and Stephen F. Lynch (D-MA) introduced a bipartisan discussion draft of postal reform legislation...
How much does a mailing list cost?
Let’s say you sell high-end golf equipment. There are a lot of other companies that also sell golf equipment. You’ve got a pretty specific audience, but you don’t know exactly where they are, and who is most likely to spend the extra money on above average equipment. So what do you do?
Described as the “Every Way Generation” at this year’s Financial Brand conference, millennials are the best new customers. This segment has over 80 million individuals with $200 billion in buying power and influences an additional $500 billion in purchases. This is the generation that shows their parents how to do things thus their influence on purchase decisions.