Reaching Millennials in Banking - Lessons from the Financial Brand Forum

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Reaching Millennials in Banking - Lessons from the Financial Brand Forum

Described as the “Every Way Generation” at this year’s Financial Brand conference, millennials are the best new customers.  This segment has over 80 million individuals with $200 billion in buying power and influences an additional $500 billion in purchases.  This is the generation that shows their parents how to do things thus their influence on purchase decisions. 

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What does Valentines Day have to do with member retention?

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What does Valentines Day have to do with member retention?

February 14, 2017 is the last day that a Medicare Advantage member can dis-enroll from their existing plan returning to Original Medicare and a stand-alone Part D plan.  At this time plans can truly take stock of the change in enrollment from 2016 to 2017, and evaluate the success or failure of the prior year’s marketing efforts.  While who will succeed and who will fail is driven in large part to a multitude of factors including pricing, provider networks, benefits, and competition there is a significant amount of control that remains for marketers to make the most out of their budget.

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New Postal Prices for 2016 – Postal Rates to Decrease!

New Postal Prices for 2016 – Postal Rates to Decrease!

It’s seldom we get to announce genuinely good news about postage prices, so I’m thrilled to do so! In January 2014, the USPS implemented an “exigent” postage increase to recoup much of the losses they incurred during the “Great Recession” (The Post Office had increased the price of stamps by 3 cents to help it raise $4.6 billion in revenue). Well, here’s the good news, the USPS has rolled back those exigent increases, and postage rates across the board are decreasing by roughly 4.3%. Here are the highlights...

    Ramping up Medicare Member Engagement and Retention in Nashville

    Ramping up Medicare Member Engagement and Retention in Nashville

    I just returned from the 9th Annual Medicare Marketing & Sales Summit, where I had the opportunity to not only attend but also to speak alongside Sarah Fernandes from Health New England. Consistent themes surfaced throughout the conference, including the importance of targeted multi-channel marketing to seniors, the projected impact of mailing during a presidential year and the importance of continuous community engagement...