Digital Marketing Lessons from Pokémon Go

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Digital Marketing Lessons from Pokémon Go

The latest rage taking over the nation is a mobile app called Pokémon Go. If you don’t already know about it, here’s the gist: the app uses geolocation and a form of augmented reality to help users “find” Pokémon characters in the real world. Say I am using the app walking on Main Street downtown, my phone would buzz, and I could use my camera to find and “capture” a Pokémon creature. Despite how terribly unhip I sound to my teenage son describing this, there are definitely some lessons marketers can learn from this phenomenon...

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How much does a mailing list cost?

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How much does a mailing list cost?

How much does a mailing list cost?

Let’s say you sell high-end golf equipment. There are a lot of other companies that also sell golf equipment. You’ve got a pretty specific audience, but you don’t know exactly where they are, and who is most likely to spend the extra money on above average equipment. So what do you do? 

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Reaching Millennials in Banking - Lessons from the Financial Brand Forum

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Reaching Millennials in Banking - Lessons from the Financial Brand Forum

Described as the “Every Way Generation” at this year’s Financial Brand conference, millennials are the best new customers.  This segment has over 80 million individuals with $200 billion in buying power and influences an additional $500 billion in purchases.  This is the generation that shows their parents how to do things thus their influence on purchase decisions. 

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What does Valentines Day have to do with member retention?

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What does Valentines Day have to do with member retention?

February 14, 2017 is the last day that a Medicare Advantage member can dis-enroll from their existing plan returning to Original Medicare and a stand-alone Part D plan.  At this time plans can truly take stock of the change in enrollment from 2016 to 2017, and evaluate the success or failure of the prior year’s marketing efforts.  While who will succeed and who will fail is driven in large part to a multitude of factors including pricing, provider networks, benefits, and competition there is a significant amount of control that remains for marketers to make the most out of their budget.

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