What Innovators Obsess About – Five Takeaways from the AFSA Vehicle Finance Conference

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What Innovators Obsess About – Five Takeaways from the AFSA Vehicle Finance Conference

This year’s AFSA Vehicle Finance Conference was filled with great information, and a lot of insight on upcoming lending regulations. However, the main area that stood out to me was the focus on innovation and the importance of being nimble in today’s complicated lending and marketing environment. Here were the 5 top obsessions highlighted by keynote speaker John Linkler “obsessions” and what they could mean to your business... 

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Ways to Win Back Old Customers

Ways to Win Back Old Customers

Winning back old customers is like reconnecting with an old buddy from college 15 years ago.  Either your right back to where you left off – great conversation over pizza and beer on Friday night or exchanging the obligatory hellos, gotta run, good to...eh… see you...

Loading the Dice: Examples of Predictive Modeling

Loading the Dice: Examples of Predictive Modeling

When constructing a direct marketing tactic, you and your customer work through audience criteria (the list), the offer and the creative.  None of this needs to change in order to use a model.  Even if your audience selection criteria are as good as they can be, unless you’re planning to mail to everyone meeting that criteria, a model can help you order the resulting universe and increase your response rate...

Understanding the Basics of Predictive Modeling

Understanding the Basics of Predictive Modeling

In marketing, terms like “Modeling,” “Predictive Analytics” and “Profiling and Segmentation” get thrown around a lot, and sometimes these terms aren’t self-explanatory. Since this is what I live and breathe every day, I’ll try and explain some real examples of statistical modeling and how they apply to your business...