New Postal Prices for 2016 – Postal Rates to Decrease!

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New Postal Prices for 2016 – Postal Rates to Decrease!

It’s seldom we get to announce genuinely good news about postage prices, so I’m thrilled to do so! In January 2014, the USPS implemented an “exigent” postage increase to recoup much of the losses they incurred during the “Great Recession” (The Post Office had increased the price of stamps by 3 cents to help it raise $4.6 billion in revenue). Well, here’s the good news, the USPS has rolled back those exigent increases, and postage rates across the board are decreasing by roughly 4.3%. Here are the highlights...

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    Ramping up Medicare Member Engagement and Retention in Nashville

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    Ramping up Medicare Member Engagement and Retention in Nashville

    I just returned from the 9th Annual Medicare Marketing & Sales Summit, where I had the opportunity to not only attend but also to speak alongside Sarah Fernandes from Health New England. Consistent themes surfaced throughout the conference, including the importance of targeted multi-channel marketing to seniors, the projected impact of mailing during a presidential year and the importance of continuous community engagement...

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    5 EASY ways you can be saving on postage

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    5 EASY ways you can be saving on postage

    When I talk to customers in initial meetings, I often ask, “What is the biggest cost of producing your statements?” Invariably the answer is “postage.” Well, I’ve got news for you – you are paying more than you need to (unless you already work with us). We’ve always seen postage as a pass-through, not a profit center. Here are 5 EASY ways you could be saving thousands on postage:...

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    Targeted Digital Marketing – Where Digital Meets Direct

    Targeted Digital Marketing – Where Digital Meets Direct

    So you’ve got a targeted marketing list, and it is working great for direct mail acquisition, and the cost per acquisition is good. But you want to add digital channels to your marketing mix. But you want to reach the EXACT same people you’re mailing...