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10 Trends to Define Marketing in 2015 - Broadcast Declines Unless it can Harness the Power of Direct Channels and the Second Screen

Matt Haskell, Nov 25, 2014

We've reached the final leg of our series "10 Trends to Define marketing in 2015." All of these trends play off one another, and seem to form a coalescence between one another. We will address the importance measurable advertising channels, and how advertisers can capitalize properly on the "Second Screen," that many broadcast viewers are utilizing.

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How you can Ensure your Postage Dollars are Accounted for

Dan Browne, Nov 21, 2014

Considering the problems the USPS had last week with their security breach, it seems like a good time to answer some of the questions some mailers have about whether the discounts and payments have been applied as they would have expected to be done automatically...

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10 Trends to Define Marketing in 2015 - Predictive Analytics for BI and the Growth of Native Advertising

Matt Haskell, Nov 19, 2014

Hopefully you've had the chance to read some of our other articles about the "Ten Trends to Define Marketing in 2015." Today, we'll be tackling some exciting topics - predictive analytics and native advertising:

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10 Trends to Define Marketing in 2015 - Recognition Software and Gamification Bring new Business Opportunities

Matt Haskell, Nov 17, 2014

Recognition software and gamification both have the potential to make a big splash in 2015, with new methodologies and approaches to HOW businesses interact with customers.

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