The Link Between Emotions and Marketing Success

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The Link Between Emotions and Marketing Success

There is a law of logic called Transitive law and the way it works is that if you can show ‘a’ equals ‘b’ and ‘b’ equals ‘c’ then you can infer that ‘a’ equals ‘c’. As seen on the right, emotions impact decisions, decisions impact conversions, and conversions impact revenue. Therefore there is a direct connection between emotions and your revenue... 

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The Role Data, Personalization and the Customer Experience Have in Medicare Marketing

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The Role Data, Personalization and the Customer Experience Have in Medicare Marketing

Our team recently returned from the Health Plan Consumer Experience & Retention Summit, and I was thoroughly impressed with the core discussions and presentations at the show. As a former Director of Marketing for a major Medicare plan, it’s impressive to see how much the industry continues to morph alongside marketing and technology advancements. Here were my top takeaways from the conference... 

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5 Landing Page Tactics to Boost Conversion Rates

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5 Landing Page Tactics to Boost Conversion Rates

When you use Landing Pages that are tailored for each channel, you’re delivering the most relevant message to keep them prospects engaged and closer to conversion. Here are some channel-specific landing page tactics that you can integrate into your online marketing.

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