Our Blog

Your Retail Energy New Year’s Resolution – REWIND!

Craig Blake, Dec 17, 2014

As temperatures plummeted across the United States and prices skyrocketed, the industry had changed forever. This change has forced ESCOs to become smarter marketers and brought a new found light on data analytics to understand who your best customers are, acquisition strategies beyond selling price, new partnerships to evolve product offerings and customer retention. Yes, 12 months later customer retention is more important than ever...

Read More

What's the Least Expensive way to Ship Packages? The USPS, FedEx or UPS?

Eddie Woods, Dec 04, 2014

As reported by Consumer Reports over the past week, the US Postal Service is leading the pack as a parcel shipping service, beating out the likes of UPS and FedEx. The study rated the best shipping value for customers amongst the three providers, and other factors, such as shipping valuable items, damage to the item and timely delivery.

Read More

10 Trends to Define Marketing in 2015 - Broadcast Declines Unless it can Harness the Power of Direct Channels and the Second Screen

Matt Haskell, Nov 25, 2014

We've reached the final leg of our series "10 Trends to Define marketing in 2015." All of these trends play off one another, and seem to form a coalescence between one another. We will address the importance measurable advertising channels, and how advertisers can capitalize properly on the "Second Screen," that many broadcast viewers are utilizing.

Read More

How you can Ensure your Postage Dollars are Accounted for

Dan Browne, Nov 21, 2014

Considering the problems the USPS had last week with their security breach, it seems like a good time to answer some of the questions some mailers have about whether the discounts and payments have been applied as they would have expected to be done automatically...

Read More