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National Postal Forum – Day One Recap

Eddie Woods, May 18, 2015

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Top 10 Takeaways from the Retail Banking Financial Brand Forum

Diane Trout-Cummins, May 15, 2015

My colleagues and I attended the 2015 Financial Brand Forum just the other week. As a former banker myself, now on the marketing side, I found this experience fascinating and enlightening. Here are my high points from the conference, and how you can employ them for your bank...

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Secret Ingredient for Marketing Success - Profiling, Modeling and Segmentation

Craig Blake & Erin McCarthy, Customer Intelligence Team, May 14, 2015

Ever receive a piece of mail that was personalized but that just didn't speak to you? Ever have an ad pop up on your mobile device that would be better suited for your 10-year old daughter? These are all examples of how profiling, segmentation and modeling probably haven’t been done to reach you with the most relevant messaging possible. So what do these terms mean?...

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New USPS 2015 Postage Rates - Prices Approved by USPS

Eddie Woods, May 07, 2015

The USPS has approved the proposed price changes that were posed in April by Postal Regulatory Commission. The new rates will go into effect on May 31, 2015. Although the price of a stamp WILL NOT increase, most other forms of mail will increase by roughly 2%, including...

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