Do you "like" any of the candidates in the 2012 election? Not in the sense of liking what they stand for, their values or plans, but do you "like" them on Facebook? Facebook is becoming an essential part of any successful marketing campaign and now, any political campaign. I am going to review my observations from various Republican and Democratic candidates (by no means does this article sway towards a party affiliation or preference) and take note of what they are doing right (or wrong), and how these lessons can be applied to your business...

I pay my mom’s utility bill… sweet lady, maybe a little crazy. She gets confused by her bill, and I’ve been asking myself why her bill looks just like mine. Our interests, demographics, and usage information aren’t the same – why do we get the same boring bill?...

I recently read an article from Visible Technologies about six social media threats to be aware of when implementing a social media strategy. It struck me as interesting because social media is so buzz worthy now – it seems to be integral to any marketing plan as more businesses adopt a social media strategy...

Looking for an update about what is going on in the USPS? Look no further...