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Proposed 2015 USPS Promotions Calendar

Rich Cicha, Oct 10, 2014

Although it is yet to be finalized, the USPS has rolled out a proposed promotions calendar for 2015...

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2015 Postage Rates News - What to expect

Eddie Woods, Postal Liaison, SourceLink, Oct 01, 2014

What will postal prices be in 2015

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All the Cool Kids are Doing it. Statements that is

Valerie Metzker, Sep 22, 2014

I’m a big fan of “if it’s not broken, don’t fix it.” But sometimes doing the same thing as a force of habit is short sighted. Take your statements, for example. They do their thing each month. There are no issues. They are moving in the background, no attention needed. Awesome. One less thing to focus on. But, if you are still producing the old black and white, courier typewriter font with no real marketing messaging, you need to re-focus. Here’s why...

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The Marketing Ecosystem – A Rainforest for Marketing ROI

Matt Haskell, Sep 19, 2014

From the flowers pollinated only by moths with specially evolved apparatuses - to the great apes reliant on the food chain down to the smallest beetle – the rainforest is a hub of interdependency. You should view your marketing as an ecosystem, as well. What do I mean by an ecosystem?

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