Six Important Questions You Need to be Asking Before AEP Begins

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Six Important Questions You Need to be Asking Before AEP Begins

How is it possible that AEP starts in one month! Time sure does fly and I am sure you are finalizing all your marketing plans for generating leads and executing your ANOC/EOC mailings. As a former Marketing Director of a large MA plan, I have been in your shoes and want to make sure you are thinking of the answers to these questions now, when you can still do something about it, instead of later...

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The Best Prospects are Right Under Your Nose

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The Best Prospects are Right Under Your Nose

A southern idiom is “if it were a snake it would have bit you.” This idiom is often used when searching in a general area for an object only to find it a few feet away.  Many times I’ve recalled this saying when reviewing data from financial institutions.  Just like the snake in the grass watching for prey, the best prospects are right there within the existing customers.

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Digital Marketing Lessons from Pokémon Go

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Digital Marketing Lessons from Pokémon Go

The latest rage taking over the nation is a mobile app called Pokémon Go. If you don’t already know about it, here’s the gist: the app uses geolocation and a form of augmented reality to help users “find” Pokémon characters in the real world. Say I am using the app walking on Main Street downtown, my phone would buzz, and I could use my camera to find and “capture” a Pokémon creature. Despite how terribly unhip I sound to my teenage son describing this, there are definitely some lessons marketers can learn from this phenomenon...

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How much does a mailing list cost?

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How much does a mailing list cost?

How much does a mailing list cost?

Let’s say you sell high-end golf equipment. There are a lot of other companies that also sell golf equipment. You’ve got a pretty specific audience, but you don’t know exactly where they are, and who is most likely to spend the extra money on above average equipment. So what do you do? 

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