Our Blog

New Strategy to Preserve the Nation’s Smallest Post Offices

Rich Cicha, per USPS Press Release, May 09, 2012

The U.S. Postal Service announced a new strategy today that could keep the nation’s smallest Post Offices open for business, while providing a framework to achieve significant cost savings as part of the plan to return the organization to financial stability...

Read More
1 Comment
 |  Categories:
  • Insurance
  • Higher Education
  • Press Releases
  • Automotive
  • Retail
  • Direct Mail Production
  • Utilities
  • Digital Marketing
  • Government
  • Financial Services
  • Statement & Transaction Processing
 |  Tags:
  • usps
  • direct mail
  • direct marketing campaigns
  • direct mail marketing
  • direct mail controls
  • mail marketing
  • mail tracking
  • mail delays
  • mail performance
  • mailing rates
  • mail delivery
  • postage costs
  • postal optimization
  • postal delivery
  • postage
  • postal reform

2012 Mobile barcode promotion demystified!

Eddie Woods, Postal Liaison for SourceLink, May 09, 2012

SourceLink's Postal Liaison, Eddie Woods, shares the differences in the 2012 Mobile barcode promotion from last year's successful promotion, and how you can take advantage of it!

Read More
Go comment!
 |  Categories:
  • Digital Services
  • Utilities
  • Retail
  • Real Estate
  • Strategy & Creative
  • Automotive
  • Direct Mail Production
  • Digital Marketing
  • Government
  • Insurance
  • Travel & Leisure
  • Gaming & Entertainment
  • Pharmaceutical
  • Higher Education
  • Statement & Transaction Processing
  • Financial Services
 |  Tags:
  • multitrac
  • what are postage costs
  • postal
  • postage savings
  • postage costs
  • postal optimization
  • marketing success
  • smartphone
  • microsite
  • government regulations
  • mobile apps
  • ROI
  • cross-channel
  • mailing rates
  • how to mail marketing
  • confirm
  • barcode promotion
  • barcodes
  • mobile barcode
  • qr codes
  • qr
  • postal delivery
  • mail delivery
  • postage
  • postal reform

Is This Really Postal Reform??

Rich Cicha, Apr 27, 2012

Politics get in the way again and the USPS suffers!

Read More
Go comment!
 |  Categories:
  • Television
  • Automotive
  • Gaming & Entertainment
  • Events
  • Modeling & Analytics
  • Government
  • Strategy & Creative
  • Database Services
  • Retail
  • Direct Mail Production
  • Travel & Leisure
  • Utilities
  • Real Estate
  • Digital Marketing
  • Creative Services
  • Digital Services
  • Press Releases
  • Case Studies
  • Data Management
  • Telecom
  • Life Sciences
  • Discoveries
  • Pharmaceutical
  • Insurance
  • Careers
  • Insights
  • Higher Education
  • Financial Services
  • Statement & Transaction Processing
  • Data Processing
 |  Tags:
  • mail tracking
  • mail delays
  • mailing rates
  • mail delivery
  • postal reform
  • postage
  • postal delivery

Birds of a Feather Flock Together

Clif McDougall, Apr 26, 2012

Most of us have friends who have common interests, often in the same life stage and are buying things at the same time. What influences your buying decisions? Clif McDougall weighs in on why we flock together and ways marketers can harness this phenomena...

Read More
Go comment!
 |  Categories:
  • Automotive
  • Strategy & Creative
  • Retail
  • Direct Mail Production
  • Gaming & Entertainment
  • Creative Services
  • Digital Marketing
  • Digital Services
  • Insights
  • Discoveries
 |  Tags:
  • person marketing
  • google+
  • Socialmedia
  • facebook
  • twitter
  • Pinterest
  • viral marketing
  • sharing
  • social media ROI
  • linkedin
  • social media is
  • how to social media
  • recommendations