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Can Print Improve Cause Marketing?

Nicole Schappert, Marketing Specialist Océ North America, May 15, 2012

I can envision an opportunity for print excellence to excite the world of cause marketing. Marketing service providers and print shops are so skilled at creating promotional items that you want to pick up and immerse yourself in. Why not tap into this excellence to promote the non-profit world? ...

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"Not that there’s any thing wrong with that!" How Seinfeld can improve your social media strategy

Matt Haskell, May 14, 2012

Whether you work for the New York Yankees or for Vandelay Industries, whether you are an importer/exporter or sell raincoats, you need a social media strategy. And I’ve got news, a winning social strategy is already outlined for you in the television series Seinfeld! What, you missed that when watching, let me give you a refresher...

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Document Composition: as Easy as a Trip to your Home Improvement Store

Andrew Walker, Director of Business Development, May 11, 2012

As marketers focused on personalized messaging, we have the same needs and ultimately deal with many of the same headaches as the homeowner...

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Can Facebook be the One-stop Shop and the Future of the Web?

Matt Haskell, May 10, 2012

Google is scared. Facebook stands a real shot at being all things to all people on the Internet. Why do you think Google tried so hard to break into the Social Media game? People get their news, interact with their friends, make purchase decisions, listen to music, watch videos, share pictures and live life on Facebook. Can Mark Zuckerberg and Co. take over the Internet?

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