Continued description of segmentation methodologies and ways businesses can use them for increased accuracy in campaigns.

You may have read my article last week on the differentiation between profiling, modeling and segmentation. Hopefully you were able to learn a lot from that entry. Here is a more detailed breakdown of types of segmentation and their uses.

Ever receive a piece of mail that was personalized but that just didn't speak to you? Ever have an ad pop up on your mobile device that would be better suited for your 10-year old daughter? Ever go to your favorite website, which you login and visit daily, and the banner ads appeal to the other side of the country? These are all examples of how profiling, segmentation and modeling probably hasn't been done to reach you with the most relevant messaging possible. So what do these terms mean?

What information can you gather from my taste in music?...