I can envision an opportunity for print excellence to excite the world of cause marketing. Marketing service providers and print shops are so skilled at creating promotional items that you want to pick up and immerse yourself in. Why not tap into this excellence to promote the non-profit world? ...

Google is scared. Facebook stands a real shot at being all things to all people on the Internet. Why do you think Google tried so hard to break into the Social Media game? People get their news, interact with their friends, make purchase decisions, listen to music, watch videos, share pictures and live life on Facebook. Can Mark Zuckerberg and Co. take over the Internet?

Marketing automation has been around for some time now, but it’s becoming increasingly popular as many of the marketing and campaign management tools available to both agencies and technology savvy marketers now provide the ability for end-users, such as marketing managers, to create their own complex automated programs. Marketing automation is the initiation of marketing programs based on a pre-defined set of rules or a trigger resulting from a customer action and it’s a great hands-off way to reach a consumer at a potentially critical purchasing decision time...

Politics get in the way again and the USPS suffers!