Our Blog

CRMs and a Rich Man

Mark Monahan, Aug 28, 2012

How do you use your CRM system? Is it a source of frustration or something you can build a marketing plan around?

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 |  Categories:
  • Higher Ed Marketing
  • Database Marketing
 |  Tags:
  • portals
  • cross-channel marketing
  • database
  • university alumni
  • alumni relations
  • database services
  • ROI
  • donor base
  • crm database
  • targeted marketing
  • College Marketing
  • personalized marketing

Back to School

Mark Monahan, Aug 22, 2012

The transition from summer to school doesn’t have to be stressful. When you have full classes, lower financial aid awarded, and high alumni participation rates, you can have summer year round...

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 |  Categories:
  • Higher Ed Marketing
 |  Tags:
  • data-driven
  • database
  • higher ed marketing
  • higher ed
  • marketing
  • cross-channel marketing
  • university alumni
  • alumni relations
  • crm database
  • multichannel marketing
  • College Marketing
  • C & U

Thinking about Reducing Your Institution’s Price? Five Insights for Considering the Possibility

Sarah Parrott, Maguire Associates, Jun 08, 2012

If not managed very, very carefully, an abrupt and significant price reduction could result in millions in lost revenue and a black eye to an institution’s reputation. Here, we offer recommendations to college and university leaders who are either considering a reduction in their institutions’ top-line price or have already decided to reduce their price for the upcoming year...

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 |  Categories:
  • Higher Ed Marketing
 |  Tags:
  • enrollment
  • university alumni
  • alumni relations
  • techniques
  • cross-channel
  • targeted marketing
  • university and colleges
  • on colleges
  • multichannel marketing
  • conversations
  • College Marketing
  • student
  • student yield
  • how to market a school
  • online marketing
  • student search

Phantom Applicants & Social ROInicorns

Mark Monahan, May 07, 2012

My young children love hearing stories about magical fairies, honest politicians, and other mythical creatures, like Phantom Applicants of the College Sea, and Social ROInicorns. I have to admit, the stories can be pretty outlandish at times. You can make up almost anything around Social ROInicorn these days and get your children (and others) to listen...

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 |  Categories:
  • Higher Ed Marketing
 |  Tags:
  • Socialmedia
  • ROI
  • facebook
  • twitter
  • admissions
  • College Marketing
  • student
  • student yield
  • higher ed
  • C & U
  • Social ROI
  • student search
  • recruitment
  • social media
  • how to social media
  • alumni
  • University marketing
  • admissions conversion
  • higher education
  • what is social media