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Can Print Improve Cause Marketing?

Nicole Schappert, Marketing Specialist Océ North America, May 15, 2012

I can envision an opportunity for print excellence to excite the world of cause marketing. Marketing service providers and print shops are so skilled at creating promotional items that you want to pick up and immerse yourself in. Why not tap into this excellence to promote the non-profit world? ...

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"Not that there’s any thing wrong with that!" How Seinfeld can improve your social media strategy

Matt Haskell, May 14, 2012

Whether you work for the New York Yankees or for Vandelay Industries, whether you are an importer/exporter or sell raincoats, you need a social media strategy. And I’ve got news, a winning social strategy is already outlined for you in the television series Seinfeld! What, you missed that when watching, let me give you a refresher...

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Phantom Applicants & Social ROInicorns

Mark Monahan, May 07, 2012

My young children love hearing stories about magical fairies, honest politicians, and other mythical creatures, like Phantom Applicants of the College Sea, and Social ROInicorns. I have to admit, the stories can be pretty outlandish at times. You can make up almost anything around Social ROInicorn these days and get your children (and others) to listen...

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Is This Really Postal Reform??

Rich Cicha, Apr 27, 2012

Politics get in the way again and the USPS suffers!

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