Marketing automation has been around for some time now, but it’s becoming increasingly popular as many of the marketing and campaign management tools available to both agencies and technology savvy marketers now provide the ability for end-users, such as marketing managers, to create their own complex automated programs. Marketing automation is the initiation of marketing programs based on a pre-defined set of rules or a trigger resulting from a customer action and it’s a great hands-off way to reach a consumer at a potentially critical purchasing decision time...

Politics get in the way again and the USPS suffers!

Not being able to get phone reception in the Chicago metropolis on a recent trip reminded me of one simple fact: not enough foresight and planning went in to the development of the current mobile phone data networks to be able to handle the onslaught of data requests originating from all the smartphones that have saturated the market in recent years...

The USPS will require Full-Service adoption by January 2014, are you willing and able? Either way, please make your voice heard!