For prospecting, at the end of the day the goal is leverage Linked In and other social channels to acquire more customers and retain the ones you have because you will be seen as a thought leader. But how can you do this effectively? At the end of the day, it's all about engagement. Your client facing team members, sales AM’s, executive leadership all should have a social presence and position your company as thought leaders. This engages our prospects and customers and sets us apart from the pack. So I present, The TOP 10 things you need to be doing on Linked In. Drumroll please!...

LinkedIn rolled out several new updates over the past couple weeks, such as posting company updates via Hootsuite, a Windows phone interface and others. In essence, they seem to be taking cues from the other major social networks (Facebook and Twitter) by borrowing some of the ideas that have made those networks so successful. This melding of ideas makes each network stronger, while autonomous for its audience and uses. I find that one update stands tall amongst the others…

It’s that special time of year again, MARCH MADNESS! So strap on your high-tops and get ready for Social Sweet Sixteen!

One of the best examples of advertising and marketing from this year’s Super Bowl was the campaign Pepsi ran to crowd-source the halftime show. Every day, Pepsi posted a different challenge to the public in submitting a photo that could be used in the Super Bowl halftime show. Whether you posed with sunglasses and a sparkler, or with your hands reminiscent of the hands on a clock, every person that entered this contest waited on the edge of their seats to see if they indeed made the Super Bowl commercial...