The best way to keep your customer happy is through constant, clear communications. One of the ways to reach customers is with transaction-related documents - which are the most opened and read communications consumers receive. Plain and simple - people open statements that are related to where their money is going. So how can you maximize on this opportunity? Here are five things the modern consumer expects in a statement...

Last week DNV KEMA released their forecast for the retail energy market and leveraging a phrase from 1980’s movie critics Siskel and Ebert, they gave it “2 Thumbs Up!”, stating that “competitive power markets will continue to expand aggressively in the next two years for homeowners and small businesses.” As marketers, this vertical should be a blockbuster!

As a utility consumer, I have needs. I need to be asked how I'm doing. I need to feel needed. I need to be understood. I desire warmth from more than just my HVAC unit.

Newest version of Hot Topics in the USPS...