What would you say if I told you I can save you over $50,000 on a program that you are required to produce (print and mail)? When we presented this question to one of our new government agency clients, the response was a resounding, “YES! Please DO!”

Many bankers are just now sticking their toe back into the database marketing pool to check the temperature. The reason for their reluctance, of course, is Washington continues to mess with how banks can monetize their retail banking relationships.

Social Media and Social Networking are about exactly what their name implies, being social.  Whenever I speak with an organization who has not yet taken the plunge into Social Media their top questions are usually:

We’re all familiar with the phrase “cutting through the clutter,” particularly as it applies to direct mail marketing.  But that same mind-set works with your email marketing campaigns, as well.  Think about it, how many promotional emails do you get in a day and how many of those really capture your attention?  And more to the point, how many do you actually respond to?  So, the next time you plan to communicate with your customers via email, pay strict attention to the principals you use for your direct mail campaigns.