Our Blog

Social Media- Why Bother?

Matt Haskell, Sep 28, 2011

By the end of Social Media Week 2011 (September 19-23), we received a new Facebook, the public’s first open shot at Google Plus and a schedule of worldwide events to celebrate the impact that social media has on the way we interact. So, how and why has social media taken off with such an impact, and why should it matter in the B2C and B2B markets?

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 |  Categories:
  • Social Media
 |  Tags:
  • google+
  • b2c
  • facebook
  • twitter
  • b2b
  • networking
  • linkedin
  • social media
  • direct marketing

How Will USPS® Proposed Changes Affect Your Mailings?

Dan Browne, Sep 19, 2011

Last week, the USPS® proposed drastic changes to their nationwide infrastructure. Changes include potential facility closures, reductions in work force and changes in Service Standards. See more on these changes at http://about.usps.com/news/facility-studies/welcome.htm

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 |  Categories:
  • US Postal Service News
 |  Tags:
  • postal
  • postage savings
  • Statement Processing
  • e-delivery
  • postal optimization
  • mailings
  • campaign roi
  • one-to-few marketing
  • mailing rates
  • mail delivery
  • cross-channel marketing
  • postage
  • post office closure
  • postal reform

How much postage money did you save this summer?

Cathy Crone, Sep 16, 2011

During the months of July & August, the USPS held a promotion for direct marketers. Anyone utilizing a QR Code on their mail would receive a 3% discount off postage costs. According to US postal service records, nearly one third of all Standard Mail contained a QR Code during the summer months.

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 |  Categories:
  • Direct Mail
 |  Tags:
  • postage
  • marketing
  • postage savings
  • usps
  • marketing techniques
  • qr codes
  • direct marketing

QR Codes get “Stickier!”

Cathy Crone, Sep 07, 2011

Every second there seems to be a new article or post about QR Code usage. Some people say they are here to stay and are growing in popularity and usefulness. Others are a bit more skeptical and believe they are nothing short of a technological fad.

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 |  Categories:
  • Multichannel Technology
 |  Tags:
  • marketing
  • barcodes
  • unique marketing
  • qr
  • technology
  • smartphones
  • mobile marketing.
  • scanning
  • qr codes