We’ve all heard the stories about the late Steve Jobs and his assertion that he knew better about what the people wanted then the people themselves. While this bold attitude worked well for Apple, you have to remember that what Apple was really selling was not just a product but also a tightly controlled experience. But guess what, you’re not Apple and nor are most companies looking to grow their business. It’s really even okay that you’re not Apple, but keep in mind since you aren’t Apple you also can’t act like Apple...

As you may already know, Facebook is gearing up for what could be the biggest Initial Public Offering in years, with a predicted $10 billion to be invested in the social networking site. With this much of a cash influx, what might it mean for your business’ presence on Facebook? In my prediction, there are several very different ways that Facebook might swing, with very different results for your business.

If you didn’t watch President Obama’s State of the Union speech Tuesday night and you work in higher ed, hang on to your hat… and your wallet. You’re in for a roller coaster ride. Most politicians can straddle a fence rather deftly. The President delivered a powerful speech, with higher education clearly falling on both sides of the fence...

For operations executives and marketers alike, the number one challenge in today’s market is reaching the customer. Customers are clearly in control of the media that they consume. Mobile devices, iPods, DVRs, and the Internet have changed marketing forever. Marketing executives of the future will need to leverage every customer touch point with a mix of interconnected channels. One thing is certain — the effective use of cross-media communications will bring better business results. Delivering multiple impressions and giving prospects a variety of ways to respond can have a dramatic impact...