Print service providers have repeatedly heard that the key to survival is expanding their offerings beyond print to include a host of media options backed by marketing services. Unfortunately, this message is seldom backed by solid how-to strategies. InfoTrends conducted a research study titled, The Evolution of the Cross-Media Marketing Services Provider to assess the current state of the shift toward cross-media marketing services and identify the best practices for successfully making the transition...

Not being able to get phone reception in the Chicago metropolis on a recent trip reminded me of one simple fact: not enough foresight and planning went in to the development of the current mobile phone data networks to be able to handle the onslaught of data requests originating from all the smartphones that have saturated the market in recent years...

The bill that was in front of the Senate (1789) was supposed to agree on various amendments that would create a new more leaner and efficient USPS...

Most of us have friends who have common interests, often in the same life stage and are buying things at the same time. What influences your buying decisions? Clif McDougall weighs in on why we flock together and ways marketers can harness this phenomena...