Our Blog

Through the rain, the snow, and the sleet...

Rich Cicha, Aug 31, 2012

Hurricane Isaac is causing service delays in many parts of the country. Will your mail be impacted?

Read More
Go comment!
 |  Categories:
  • US Postal Service News
 |  Tags:
  • postal reform
  • post office closure
  • postage
  • mail delivery

The Perfect Storm- The Convergence of Big Data, Data Mining, Social Media, and Politics

Erin McCarthy, Consultative Analyst, Customer Intelligence for SourceLink, Aug 30, 2012

s Hurricane Isaac skirted and delayed the Republican National Convention in Tampa this week, one can’t help but to reflect on the Perfect Storm of conditions developing to make Campaign 2012 a watershed year for changes in campaign tactics...

Read More
Go comment!
 |  Categories:
  • Data Modeling and Analytics
 |  Tags:
  • presidential
  • campaign
  • marketing
  • database
  • analytics
  • predictive modeiling
  • data mining
  • social media
  • obama
  • romney
  • big data

How much longer will the "FREE" offer work in direct mail?

Clif McDougall, Aug 29, 2012

What have you come to expect from the "FREE" offer?

Read More
Go comment!
 |  Categories:
  • Marketing Insights
 |  Tags:
  • benefit marketing
  • transpromotional
  • capturing data
  • marketing success
  • customer communications
  • cross-channel
  • one-to-few marketing
  • loyalty programs
  • mail delivery
  • direct mail
  • value added documents

CRMs and a Rich Man

Mark Monahan, Aug 28, 2012

How do you use your CRM system? Is it a source of frustration or something you can build a marketing plan around?

Read More
Go comment!
 |  Categories:
  • Higher Ed Marketing
  • Database Marketing
 |  Tags:
  • portals
  • cross-channel marketing
  • database
  • university alumni
  • alumni relations
  • database services
  • ROI
  • donor base
  • crm database
  • targeted marketing
  • College Marketing
  • personalized marketing