Viewing entries in
Direct Mail

Informed Delivery for Mailers – Five Things We Learned

Informed Delivery for Mailers – Five Things We Learned

One of the newer technologies the United States Postal Services has rolled out is Informed Delivery. It can help mailers increase their marketing campaign reach through a synchronized physical and digital touchpoint. We tested Informed Delivery and here are a few things we learned.

Story Telling and Branding: Like Peanut Butter and Jelly

Story Telling and Branding: Like Peanut Butter and Jelly

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their teachers in anticipation of a great story. In reality, story time is much more than just a children’s event.  Any good marketer, business owner or salesperson, should have a compelling story to tell about their company.

Five Rookie Mistakes That Can Cost Mailers Big Time

Five Rookie Mistakes That Can Cost Mailers Big Time

With so many mail discounts available, your opportunity to save can make a real impact on the bottom line. But, if you don’t pay attention to the details, you might risk increased costs or worse, designing pieces that simply aren’t mailable. Here are some handy reminders...

How much does a Direct Mail Campaign Cost?

How much does a Direct Mail Campaign Cost?

Question of the day- How much does a Direct Mail Campaign Cost? We get this a lot – and a lot of people just want a quick answer. But quick answers are not possible when there are multiple variables to consider. Consider asking someone how much does a house cost? So many options and choices that play into the cost of a home, it’s not a quick answer. But lets break down some of the basics in Direct Mail 101...