The Best Prospects are Right Under Your Nose

The Best Prospects are Right Under Your Nose

A southern idiom is “if it were a snake it would have bit you.” This idiom is often used when searching in a general area for an object only to find it a few feet away.  Many times I’ve recalled this saying when reviewing data from financial institutions.  Just like the snake in the grass watching for prey, the best prospects are right there within the existing customers.

3 Strategies for Reaching Millennials in Marketing

3 Strategies for Reaching Millennials in Marketing

Millennials are a tough nut to crack, but with the right tactics, are one of the most receptive generations to the right sort of communications and engagement. Here are three tips in breaking through the noise to reach this often hard to corner generation... 

Artificial Intelligence – More Than The Rise Of The Machines

Artificial Intelligence – More Than The Rise Of The Machines

When you think of “Artificial Intelligence,” do you think of The Terminator, or does “cutting edge technology and processes meant to gain significant business insight into your increasing amounts of data” come to mind?  We are going to focus on the latter in this post…

Can You Predict Personality In Marketing?

Can You Predict Personality In Marketing?

The ability to predict someone’s personality presents a clear opportunity for highly targeted advertising, enabling marketers to segment audiences according to personality type rather than by age or gender, which can often be unreliable. Can you actually "predict" personality?...

Linking Mobile and Digital Technology to Print

Linking Mobile and Digital Technology to Print

In an age where the consumer is inundated with email and constantly glued to mobile devices, cutting through the clutter with direct mail and dimensional mailings has once again gained significant traction. The trick is connecting the online to the offline world, and gaining share of scree, especially with younger consumers. Here are two ways to bridge he gap between the online and the offline world... 

Color Statements: A Kaleidoscope of Opportunity for Banks

Color Statements: A Kaleidoscope of Opportunity for Banks

We all remember playing with kaleidoscopes as kids, right? Turning and twisting the instrument and being amazed at the colorful images that weren’t previously visible. In a way, that’s how many financial institutions now view their customer statements... 

The Link Between Emotions and Marketing Success

The Link Between Emotions and Marketing Success

There is a law of logic called Transitive law and the way it works is that if you can show ‘a’ equals ‘b’ and ‘b’ equals ‘c’ then you can infer that ‘a’ equals ‘c’. As seen on the right, emotions impact decisions, decisions impact conversions, and conversions impact revenue. Therefore there is a direct connection between emotions and your revenue...