The revolution will... be televised!
More than 1 billion unique users visit YouTube each month
Over 4 billion hours of video are watched each month on YouTube
70% of B2B marketers are using video content, up from 52% in 2011
Whether you are hungry for the latest retail deal, an important news topic or how-to instructions, chances are you will seek out a video as your first choice. Marketers are finding new and innovative ways to integrate video into campaigns, and the results are staggering.
52% of consumers say that watching product videos makes them more confident in online purchase decisions.
More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase
Video increases SEO
Ever since Google integrated video into its universal search offering in 2007, websites featuring video have gained a significant SEO advantage. Visitors generally will always stay longer and be more engaged when watching a video compared to when they are scanning a text page.
This is where videos began to become ranked higher than ever before when compared to a text page with a much lower click-through rate. The longer click through rate, added with the higher likelihood of a video becoming viral, are both major reasons to begin using videos to increase your ranking and benefit your social media presence. In the end, it is all about driving people to your website and making revenue, not just creating meaningless buzz.
Mobile Apps and Social Media
28% of smartphone owners will watch videos on their phones in an average month.
Nearly 40% of consumers report that videos increase their likelihood of making a purchase on a mobile device.
Every day, there is another video app or social network allowing users to share video content. Pinterest, which began offering business accounts in late 2012, allows users to post photo’s that link to additional content…like video! It’s a great time for companies to begin using this site for branding and product videos. Vine, released last month by Twitter, allows a user to easily snap a 6-second video and share on Twitter, Facebook or Vine’s own network of users. Vine stole the limelight during New York Fashion Week, with it’s 6 second video clips that now allow the clothes and the models movement to be the focus over a still photographs. Vine is only available on the Apple platform right now, but surely will expand to Android and others soon.
There are others in the video app game – Tout let’s you shoot up to 15 seconds, then there’s Keek which has a 36-second time limit. Klip allows you to record up to one minute, but encourages users to get friends to signup by then allowing up to 3 minutes of recording time. Socialcam allows users to film as long as they’d like and gives them editing options to enhance their video captures. Viddy also offers effects and the addition of soundtracks, but limits the total record time to 15 seconds. All these other video apps are available on both platforms, except for the recently launched Vine App.
So what does all of this mean to you as a marketer?
There are a million ways to use video for your business, and social and mobile friendly sites are making it easier for you to get your message out in such a way that doesn't take a $10,000 camera to capture. The key is making your message memorable and something that other people would want to share. If you make a video that answers the questions that people are ALREADY searching for, you stand the chance of getting much greater brand exposure, along with providing a helpful service to your customers.
So what are you waiting for, let the camera roll... Lights, Camera, Action!