For prospecting, at the end of the day the goal is leverage Linked In and other social channels to acquire more customers and retain the ones you have because you will be seen as a thought leader. But how can you do this effectively? At the end of the day, it's all about engagement. Your client facing team members, sales AM’s, executive leadership all should have a social presence and position your company as thought leaders. This engages our prospects and customers and sets us apart from the pack. So I present, The TOP 10 things you need to be doing on Linked In. Drumroll please!...

Without innovation we as a world, and as a society, would be stuck, uninspired, and quite frankly BORING! Innovation pushes us to break the boundaries, bend the rules and do better things better. For example, in the last scene of the 1980 classic time travel film Back to the Future, Marty and Doc have the following exchange…

Who doesn’t like a good story? I know I do, and in my opinion, some of the greatest storytellers of all time are individuals like James Earl Jones, Charles Osgood and, of course, the venerable Paul Harvey. Each of these individuals has a tonality that is pleasing to the ear and certain inflections to their voice that breathe credibility to what they are saying and make me want to hear more...

Last week DNV KEMA released their forecast for the retail energy market and leveraging a phrase from 1980’s movie critics Siskel and Ebert, they gave it “2 Thumbs Up!”, stating that “competitive power markets will continue to expand aggressively in the next two years for homeowners and small businesses.” As marketers, this vertical should be a blockbuster!