You spend thousands, if not tens of thousands of dollars on each of your mailings; wouldn’t you sleep better knowing your mailed pieces can communicate with you?  

In a world of information, the more you have, the better decisions you can make.  Better decisions lead to better business and we all want a better business.  Many people consider the USPS Confirm service as simple tracking of your mail piece.  But when looked at from other angles there is an abundance of information at your finger tips from monitoring your mail that lead to better business.  Besides the obvious benefit of knowing when your mail piece is being delivered, other benefits include:

  • Accurately determine response times for an offer
  • Coordinate Multi-channel marketing
  • Clean your database of bad addresses
  • Reductions of collection costs
  • Know when your message was received
  • Improve customer experience
  • Properly track response rates
  • Reduce future mailing costs
  • Monitor supply chain
  • Time drop shipments for delivery accuracy
  • Know when responses are being returned
  • Monitor vendors
  • Be more efficient at your job
  • Improved accounting practices
  • Know your campaign is executed properly

How do you get all these benefits from simple scan data?  You simply need to know how to translate and put the data to work for you.  Over the next few weeks and months I will touch on these points and how they can work for your business, save you money and get you a good night sleep.