Lisa Formica, Co-Chair for the GPPCC,
May 23, 2012
The Greater Philadelphia Postal Customer Council (GPPCC) sends many timely notifications to our members through the mail. We do use a first class service, but still needed to know how long it took to deliver our mail. This allows us to plan better when we publicize upcoming meeting, webinars and news.
We mailed our newsletter on April 18. The expected in home dates were from April 19 through April 23.
Rich Cicha from SourceLink supplied the tracking for this newsletter. Following are the results: 0.07% was delivered on April 19th. 71.78 % were delivered on April 20th. 2.28% were delivered on April 21st, and 14.81% were delivered on April 23rd. The remainder were delivered sporadically, finishing up on May 5th. All of the mail pieces were localized in our tristate area of Pennsylvania, New Jersey and Delaware.
The tracking helped us coordinate future mail schedules with meetings. We realized we need to mail at least 4 weeks prior to a meeting to ensure that everyone receives the newsletter and has enough time to respond. Additionally we sometimes highlight stories where final rulings have not been placed, just to let folks know what is happening. We realized we should not send anything with a final ruling coming with the next 6 weeks as changes may be different than what we print and people might mistake our news as final information.
None of this knowledge would be possible without the capabilities that the Intelligent Mail Barcode allows. We will continue to track and monitor our delivery dates to ensure we provide our members with the timeliest news.