I can envision an opportunity for print excellence to excite the world of cause marketing. Marketing service providers and print shops are so skilled at creating promotional items that you want to pick up and immerse yourself in. Why not tap into this excellence to promote the non-profit world? ...

As marketers focused on personalized messaging, we have the same needs and ultimately deal with many of the same headaches as the homeowner...

SourceLink's Postal Liaison, Eddie Woods, shares the differences in the 2012 Mobile barcode promotion from last year's successful promotion, and how you can take advantage of it!

Print service providers have repeatedly heard that the key to survival is expanding their offerings beyond print to include a host of media options backed by marketing services. Unfortunately, this message is seldom backed by solid how-to strategies. InfoTrends conducted a research study titled, The Evolution of the Cross-Media Marketing Services Provider to assess the current state of the shift toward cross-media marketing services and identify the best practices for successfully making the transition...