Ever receive a piece of mail that was personalized but that just didn't speak to you? Ever have an ad pop up on your mobile device that would be better suited for your 10-year old daughter? Ever go to your favorite website, which you login and visit daily, and the banner ads appeal to the other side of the country? These are all examples of how profiling, segmentation and modeling probably hasn't been done to reach you with the most relevant messaging possible. So what do these terms mean?

Continuation of the "Who, what, where, when, why and how" of Big Data

Every human on the planet will feel some effect of big data in the coming quarter-century. Here's the "Who, what, where, why, why and how" of Big Data and its applicability to your business.

A number by itself is neither good nor bad, until it is compared to another number. For example, you are driving at a very high speed and you look down at the speedometer on your car dashboard…it says 85 mph. Unless you know the speed limit is 55mph, you have no reason to slow down, unless you spot a Highway Patrol car gaining on you in your rearview mirror...