Is marketing to Millenials a completely different ballgame than with other generations? How important is considering what's "Just around the corner?"

SourceLink's Postal Liaison, Eddie Woods, shares the differences in the 2012 Mobile barcode promotion from last year's successful promotion, and how you can take advantage of it!

Print service providers have repeatedly heard that the key to survival is expanding their offerings beyond print to include a host of media options backed by marketing services. Unfortunately, this message is seldom backed by solid how-to strategies. InfoTrends conducted a research study titled, The Evolution of the Cross-Media Marketing Services Provider to assess the current state of the shift toward cross-media marketing services and identify the best practices for successfully making the transition...

“Personalization” continues to be a prominent topic in a number of different circles: marketing, publishing, eCommerce, social networking, and search. It’s no wonder why: personalization helps boost response rates and profitability in cross-media campaigns, helps marketers drive conversion on their Websites & landing pages, and much more.