Guest Author Series

Social Media for Printers

Nicole Schappert, Social Media Marketing Consultant Canon Solutions America, Inc. / Oce Printing Systems, Feb 11, 2013

Social Media is huge right now. HUGE. If you keep up with this blog, then you’ve likely already caught a few posts about social media. But here is one more; one that is specifically focused on printers and how they are using social media to achieve their business goals and communicate with customers...

Read More

6 Social Media Threats You Need to Know About

Nicole Schappert, Guest Contributor, Feb 20, 2012

I recently read an article from Visible Technologies about six social media threats to be aware of when implementing a social media strategy. It struck me as interesting because social media is so buzz worthy now – it seems to be integral to any marketing plan as more businesses adopt a social media strategy...

Read More