Print service providers have repeatedly heard that the key to survival is expanding their offerings beyond print to include a host of media options backed by marketing services. Unfortunately, this message is seldom backed by solid how-to strategies. InfoTrends conducted a research study titled, The Evolution of the Cross-Media Marketing Services Provider to assess the current state of the shift toward cross-media marketing services and identify the best practices for successfully making the transition...

A number by itself is neither good nor bad, until it is compared to another number. For example, you are driving at a very high speed and you look down at the speedometer on your car dashboard…it says 85 mph. Unless you know the speed limit is 55mph, you have no reason to slow down, unless you spot a Highway Patrol car gaining on you in your rearview mirror...

I recently spoke at the American Association of Collegiate Registrars and Admissions Officers (AACRAO) in Philadelphia. I had the chance to hear what some Universities are doing with respect to student marketing. The most interesting thing was the amount of traffic to their websites with little attempt to capture additional information beyond the traditional “register with us to get more information” form. This form requires a lot of information and I’m sure enjoys a relatively high abandonment rate...

Our Postal Liason, Eddie Woods, shares his takeaways from the 2012 National Postal Forum and the direction of the USPS for the near future.