After being in this industry for…(too many years), it’s hard not to miss all the changes. In my opinion, it’s what makes this industry exciting! In the last few years we have seen more drastic change than ever. With economic distress, who isn’t looking to be more efficient? Companies want to maximize dollars by utilizing every inch of their document to the fullest. The ability to place marketing messages on a transactional document opened doors for many mailers and now we can have it in color? And it can be variable?