Lance Armstrong, the seven-time winner of the Tour de France wrote in his book It’s Not About the Bike “Winning is in the details…It is in the details that you get ahead.”  From the time an order comes into the facility all the way through the entire process of getting the mail piece out the door, it is in paying attention to each and every detail that true winning takes place.  It is not enough to simply process orders, but each person who has a part in the process must own and ensure that what they do is top notch. The person must ask, did I dot all my i’s and cross all of my t’s? 

After being in this industry for…(too many years), it’s hard not to miss all the changes. In my opinion, it’s what makes this industry exciting!  In the last few years we have seen more drastic change than ever.  With economic distress, who isn’t looking to be more efficient?  Companies want to maximize dollars by utilizing every inch of their document to the fullest.  The ability to place marketing messages on a transactional document opened doors for many mailers and now we can have it in color?  And it can be variable?