Whether you work for the New York Yankees or for Vandelay Industries, whether you are an importer/exporter or sell raincoats, you need a social media strategy. And I’ve got news, a winning social strategy is already outlined for you in the television series Seinfeld! What, you missed that when watching, let me give you a refresher...

Google is scared. Facebook stands a real shot at being all things to all people on the Internet. Why do you think Google tried so hard to break into the Social Media game? People get their news, interact with their friends, make purchase decisions, listen to music, watch videos, share pictures and live life on Facebook. Can Mark Zuckerberg and Co. take over the Internet?

Viddy takes the "a picture is worth a thousand words" adage and knocks it out of the park. People want videos in digestible lengths, that are artistically formatted and instantly shareable with friends. Viddy brings all of these features to the table...

The other day as I was getting my hair cut, the hairdresser inquired as to what I do for a living. Rather than answer with the normal playful banter of "I'm in astronaut training," or "If I told you, there would be dire repercussions," I told her I work for a Direct Marketing Agency. As the words escaped my mouth, I realized the importance in that I didn't say "a printing company," or "mail provider." Direct marketing companies, such as my beloved SourceLink, realize that we must embrace a multichannel approach in order to stay relevant to today's enlightened consumer...