This week, LinkedIn started, what some view as, a very savvy marketing campaign following their announcement that they have reached 200 million members. Throughout the day, sales staff, colleagues and friends have been sharing with the me that they are in the top 10%, 5% or 1% of most viewed LinkedIn profiles. Tweets filled up my Twitter stream, announcements of this feat populated my LinkedIn updates feed, and Facebook walls were all beaming with this supposedly great accomplishment. What does it mean?...

Companies invest considerable sums to acquire new customers--- we’ve all had the experience of being bombarded by marketers trying to woo us from their competitors. But what about investing in the customers you have already acquired?...

Social Media is huge right now. HUGE. If you keep up with this blog, then you’ve likely already caught a few posts about social media. But here is one more; one that is specifically focused on printers and how they are using social media to achieve their business goals and communicate with customers...

After a week of sneak peeks, previews and early releases the Super Bowl has come and gone. There were many memorable moments from the 47th edition of this gridiron classic, like the surging San Francisco offense, Joe Flacco’s MVP performance... and who will ever forget the power outage! However, regardless of the year, or the game, the commercials always burn a lasting impression in my brain...