USPS not sitting idle – planning on another barcode promotion to increase the mail
With all of the negative comments regarding the USPS out there, at least their Marketing folks are not giving up. After the apparent success of their QR Code promotion this past summer, they’re planning yet another promotion in the coming months.
Last year, SourceLink worked with clients using this postage discount in combination with QR codes on mailings, and with over 30 clients participating in the promotion and mailing over 16 million pieces of mail, they were able to save over $105,000 in postage!
The proposal is in the PRC’s hands and more than likely won’t be unveiled until at least 2/8/12. However, if this promotion does as well as the last one I’m sure the folks at L’Enfant Plaza (the US Postal Service) will be very happy. As always for all things Postal please visit: