Rich Brown's Blog

Still Riding that Old Marketing Database Into the Sunset?

Rich Brown, Dec 02, 2011

As I was walking my dog through our West Los Angeles neighborhood early this morning I couldn’t help to notice the large amount of fallen leaves on the ground. As I glanced around at the trees on the street during my walk, nearly all of them were starting to drop their dead leaves in preparation for winter, which got me thinking about how everything in life has a cycle … birth, life and then death. Technology is not different in any way, so it honestly surprises me when I speak with people who are still using systems such as a legacy marketing databases that were built over a decade ago. Technology and legacy systems, including marketing databases, much like everything else in life have a very definitive end of life stage...

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