Marketing automation has been around for some time now, but it’s becoming increasingly popular as many of the marketing and campaign management tools available to both agencies and technology savvy marketers now provide the ability for end-users, such as marketing managers, to create their own complex automated programs. Marketing automation is the initiation of marketing programs based on a pre-defined set of rules or a trigger resulting from a customer action and it’s a great hands-off way to reach a consumer at a potentially critical purchasing decision time...