Some say that privacy is no longer relevant and is a thing of the past. This may be so for many, or few.  It depends on what privacy means to the individual. Given the massive amount of social media traffic and data moving through the Internet every day, it’s easy to see how many don’t consider privacy to be that important. After all, some offer it up openly on social media pages!

Many feel that it is a futile effort to protect privacy when there are so many avenues where personal information is stored, transmitted, and used on a daily basis by people they don’t even know. On the other hand, there are those that feel that personal information must be protected, and controlled to ensure it’s confidentiality, and reliability.  Reliability is the important word here. This is where your digital twin comes back for a visit. For those that feel that privacy is an obsolete concept, or not that important to concern oneself with, there will come a time when they will rely on on their digital twin to help them realize their life’s dreams of landing that perfect job, owning that beautiful home, or purchasing that state-of-the-art luxury sport SUV. 

The digital information age comes with issues that challenge our notion of individuality, privacy, and freedoms.  A prevailing argument is that privacy and security are inversely proportional. That is, to promote security a certain degree of privacy and freedom must be given up to monitoring and surveillance. Conversely, to gain privacy and freedom, certain securities will have to be relinquished. While some may agree with this argument, others find it absurd for an intelligent society to live by this model. Security is required for privacy, while privacy is not required for security.   

As consumers in the digital information age, we need to exercise caution with our disclosure and use of personally identifiable information, and educate ourselves to the threats to our privacy, individuality, and freedoms.  This helps in getting to know our digital twin a little more, and fostering a good relationship with your digital self.

Reliable and trusted business partners take their relationship with your digital twin seriously by taking prudent and reasonable care in handling personally identifiable information from their customers’ customers. Reliable and trusted business partners recognize the importance of good business practice, and this includes taking care of their customers.  


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