How do you control your brand and your corporate message when your organization has field agents wanting to communicate with their customer’s as well as market to potential customers? 

Well, you could provide your agents with tightly defined document templates that they have no control over or you could control all outbound communications corporately and provide no autonomy to your agents.  This solves the problem but removes any chance of a personal touch your agent will bring to the selling process.

With the advancement of web based technologies such as HTML 5, the browser with the right web application can empower the user (corporate) to take control of their documents while at the same time allowing agents in the field a level of autonomy if the final content, for example

• Agents could be presented with a library of templates that have been approved by corporate.
• Agents could be given the choice of sending the templates to one or many customers/prospects.
• Agents would have the choice on delivery method such as email,  print or both
• Agents will have the ability to dynamically modify the content of the document such as inserting new or modifying existing paragraphs, inserting color images and text or just personalizing the document by adding a personal closing message

Emerging Web 2.0 technologies gives users and businesses a user experience only previously available on the desktop.  These advancements will, for those who have the vision, allow the widespread deployment of powerful, feature rich web applications into organizations previously put off by the overhead of a desktop deployment.