Campaign Measurement and Attribution
Measuring the effectiveness of acquisition strategies is paramount to planning for upcoming programs. Unfortunately, many businesses don’t have a full-blown marketing database in place to drill down and see what worked, who it worked for and why it was successful. This is where SourceLink’s campaign measurement suite, Insight, comes in. The Insight dashboard reporting platform provides an easy-to understand breakout of how, where and when marketing programs most effectively resonated with potential customers.
A key to effective marketing is determining the optimal balance of marketing approaches. By looking at a bird's-eye view of campaign success and metrics, the Insight platform can provide evidence of marketing effectiveness, offer a snapshot of the business portfolio, and deliver aggregate data for multiple campaign results. Insight is a CMO’s dream. If you are looking to answer questions like, "Which branches are creating customers with the most marketing ROI?," "Where are certain loan incentives performing best?," or "Which creative treatment is getting the highest response rates?" the Insight marketing suite can shed light and improve your marketing effectiveness.