Customer acquisition and retention strategies
We live in a fast-paced world of communication where every interaction gives you another opportunity to strengthen your relationship with your customer. As a lender, your business depends on continually finding new customers and extending your relationship with existing ones. How you engage with them is changing as rapidly as the channels themselves.
For over 25 years, we’ve helped consumer lenders acquire and retain customers at the branch level, through direct mail and online lending platforms.
Customer Nurturing & Retention
Customers who already trust you to service their loans are more likely to think of you the next time they need financing.
Our Customer Engagement Platform allows you to stay in touch with customers across touchpoints.
- A 360-degree view of your customers
- Communication preference management
- Consistency in omni-channel delivery
- Targeted offers based on data insights
- Payment due reminders
- Past due notices
- Click-to-pay promotions
The best acquisition strategies start with a solid prospect list that is aligned with appealing offers for each segment. At SourceLink we connect data, design and delivery.
We can increase your close ratios at an acquisition cost that’s affordable and communicate with your prospective customers in the channels they prefer.
- Data analytics for better targeting
- Data append to supplement your prospect lists
- Live-check mailings
- Invitation-to-apply offers
- Pre-approved offer campaigns
We have a deep understanding of state laws, set-up processes and MICR specifications required for consumer lending campaigns so you can be sure they’re done right. We send the right offer to the right person at the right time, through print and digital strategies. Whether you’re acquiring new customers or nurturing those you have, we are your communications powerhouse.
Take a look at some of our satisfied customers below:
Client Case Study: A 15 year Consumer Finance Client
Mission: Create a consistent lead flow with a low acquisition cost and measure impact of closed loan rate by utilizing multiple channels for prospecting campaigns.
Method: SourceLink developed a methodology of quantifying the lift in closed loan rates when soliciting a targeted email based upon a modeled profile as compared to all individuals in a Zip+4 geography or direct mail prospects who had an available email. We also used an email-modeled profile to increase loan close rates significantly on the marketing effort while not reducing loan volume.
Did it work?
Mission: A finance company wanted to become a more efficient organization by lowering costs of monthly bills and increasing e-adoption.
Method: Developed normalized customer database and created variable on-statement messaging to direct customers to new online portal which provided access to online bill pay, online statements and historical account information. After 90 days, sent offers to customers who had high usage of online portal in exchange for signing up for e-bills.