Customer Intelligence

Who is your ideal customer and what do you already know about them? Our approach is rooted in painting a 360º view of your ideal customer, then leveraging data points to discover quality targets that create lasting and profitable customer relationships. All of this is accomplished using statistical modeling and analytics. 

We employ various statistical modeling techniques and we custom-build every model based on our client’s business.  We utilize customer data when available and over 1,000 variables from our accuLink® national consumer database.  Our models are rigorously validated after development and then analyzed after the end of the marketing campaign.   

Client Case Study: Super-Regional Midwestern Bank Client

  • Mission: New account acquisition and new product cross-sell (sort of every bank's problem to solve)

  • Method: Predictive modeling to analyze branch locations and identify growth opportunities with key predictors, such as proximity, customer penetration and branch-by-branch activity. 

Did it work?

 
 
For us to have a 10% year-over-year household growth, you know our marketing is working on all cylinders, especially since the industry is flat at 1% growth.
— Chief Marketing Officer, SourceLink client, super-regional bank

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