National Consumer Database
270 million individual records. 125 million households. Over 1300 demographic and behavioral variables. Infinite possibilities.
It all starts with your list. accuLink® SourceLink's proprietary, multi-sourced national consumer database, is comprised of dozens of data sources. Whether it is modeling, data enhancement or selecting a targeted list, accuLink is key to any marketing campaign success. You’ll always feel connected with the hundreds of millions of households identified by behavioral, sociographic and demographic data.
How can you append or enhance your data? Sometimes you are only working with part of the picture. Whether you are interested in filling in blanks like age, income, lifestyle or house makeup, SourceLink can help you turn that coloring book page into a Monet!
Client Case Study: West Coast Medicare Advantage Plan
Mission: Generate qualified inquiries and applicants during annual enrollment period. Build awareness and educate prospects audience.
Method: Compare list built using response modeling vs. the client's existing list. All other campaign elements (creative, cadence, schedule) were the same between tests.