Create a Customer Intelligence culture with accuLink® - National Consumer Database
270 million individual records. 125 million households. Over 2700 demographic and behavioral variables. Infinite possibilities.
Wouldn’t it be great to easily compare your target list with other data sources to make sure you’re not missing a single opportunity?
accuLink®, our proprietary, multi-sourced national consumer database, contains industry-specific trigger and event data – like marital status, new child data, household net worth changes and recent “empty nester” status – to build more intelligent models.
Additionally, the data file includes over 30 newly modeled list selections, with information on products and services buying behavior, cell phone service providers and many more variables. You can use our proprietary generational coding to help target channel preference purchase activity.
Creating a culture obsessed with understanding and leveraging customer behavior takes time. But, the more you approach prospecting with insights versus intuition the sooner you’ll see results!